Weekly Perspective

December 8, 2025

Language is changing.

There are a lot of languages in the world (7,159), but almost half the world’s population (3.7 billion people) communicates using just 20 of them. Individual languages change over time. “They’re living and dynamic, used by communities whose lives are shaped by our rapidly changing world,” reported Ethnologue, a research center for language.

Dictionaries catalogue the ways language changes, adding new words that reflect the world around us. Several English dictionaries recently announced their Words of the Year (WOTY) for 2025. They include:

Parasocial, which is the Cambridge Dictionary’s WOTY. Parasocial is defined as “involving or relating to a connection that someone feels between themselves and a famous person they do not know, a character in a book, film, TV series, etc., or an artificial intelligence.” Searches for the term increased significantly “following the release of personalized AI chatbots by multiple companies in the preceding year, public discussion about the psychological impact of parasocial relationships expanded from being mainly about influencers and celebrities to including the benefits and dangers of chatbots.”

Rage bait, which is the Oxford Dictionary’s WOTY. It was selected after three days of voting during which 30,000 people offered their insights and opinions. Use of the word increased three-fold in 2025. Rage bait is defined as: Online content deliberately designed to elicit anger or outrage by being frustrating, provocative, or offensive, typically posted in order to increase traffic to or engagement with a particular web page or social media account.

AI slop, which is the Macquarie Dictionary’s WOTY. It is defined as “low-quality content created by generative AI, often containing errors, and not requested by the user.” It was chosen by staff editors, who wrote, “While in recent years we’ve learnt to become search engineers to find meaningful information, we now need to become prompt engineers in order to wade through the AI slop.”

67 (pronounced six-seven), which is Dictionary.com’s WOTY. The word “is a viral, ambiguous slang term that has waffled its way through Gen Alpha social media and school hallways. While the term is largely nonsensical, some argue it means ‘so-so,’ or ‘maybe this, maybe that,’ especially when paired with a hand gesture where both palms face up and move alternately up and down…Because of its murky and shifting usage, it’s an example of brainrot slang and is intended to be nonsensical and playfully absurd.”

It will be interesting to see how language in Australia changes over the next few years. Effective December 10, 2025, the nation implemented a law that requires people to be 16 or older to have social media accounts. As you can tell from some of the words above, online communications can have a transformative effect on language.

“Social media enables new words, phrases, and expressions to go viral in a matter of hours, sometimes reaching global audiences…language, once shaped primarily by formal institutions, now responds to grassroots innovation and mass participation, especially among youth cultures and online communities.”

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* This newsletter was prepared by Carson Coaching. Carson Coaching is not affiliated with the named firm.

Sources:

https://www.cmegroup.com/markets/interest-rates/cme-fedwatch-tool.html or go to https://resources.carsongroup.com/hubfs/WMC-Source/2025/12-8-25-CME-Group%20-%201.pdf

https://www.barrons.com/livecoverage/pce-inflation-report-fed-rate-cuts?mod=hp_LEDE_C_2 or go to https://resources.carsongroup.com/hubfs/WMC-Source/2025/12-8-25-Barrons-Americans-Are-Spending-More%20-%202.pdf

https://www.bea.gov/sites/default/files/2025-12/pi0925.pdf

https://www.salesforce.com/retail/peak-holiday/ [Sales Performance, United States] or go to https://resources.carsongroup.com/hubfs/WMC-Source/2025/12-8-25-Salesfoce-Shopping-Insights-HQ%20-%204.pdf

https://www.bloomberg.com/news/articles/2025-12-02/cyber-monday-online-spending-in-us-increases-7-1 or go to https://resources.carsongroup.com/hubfs/WMC-Source/2025/12-8-25-Bloomberg-Cyber-Monday-Spending%20-%205.pdf

https://www.sca.isr.umich.edu

https://www.sca.isr.umich.edu/tables.html (See pdf) or go to https://resources.carsongroup.com/hubfs/WMC-Source/2025/12-8-25-Index-of-Consumer-Sentiment%20-%207.pdf

https://www.barrons.com/market-data?mod=BOL_TOPNAV or go to https://resources.carsongroup.com/hubfs/WMC-Source/2025/12-8-25-Barrons-DJIA-S&P-Nasdaq%20-%208.pdf

https://www.barrons.com/livecoverage/stock-market-news-today-120525/card/s-p-500-ends-week-within-striking-distance-of-record-ahead-of-next-week-s-fed-decision-9rOzAF0rGG8WmOxk2bCy or go to https://resources.carsongroup.com/hubfs/WMC-Source/2025/12-8-25-Barrons-S&P-Ends-Week-Within%20-%209.pdf

https://home.treasury.gov/resource-center/data-chart-center/interest-rates/TextView?type=daily_treasury_yield_curve&field_tdr_date_value=202512